Wal-Mart: The High Cost of Low Prices a Huge Success at EFM Venue
The documentary was shown throughout the nation as part of a grass-roots campaign to help raise awareness about the dangerous consequences for working families when corporations driving wages and benefits to the ground. Local 600 held a screening at its national office. “The response here at Berlinale has been unbelievable,” said Lightning Entertainment’s Richard Guardian. “The film addresses global issues, and people are fascinated with the U.S. society and culture.” Lightening Entertainment signed deals in Berlin for Germany, the U.K. and Australia/New Zealand. Still, the film faces challenges because of fears that buying the film criticizing the global giant with 2,400 stores outside the U.S. could have negative fall out, said director Robert Greenwald. 2-22 |
The documentary Wal-Mart: The High Cost of Low Prices has been
a hot seller at Berlin’s European Film Market, with several big
territories jumping on Robert Greenwald’s expose of Wal-Mart’s
business practices.